Video content accounts for half of all mobile traffic (and this is expected to increase to 80% by 2019). According to Animoto, four times as many customers would rather watch a video about a product than read about it. Therefore, video content is one of the best ways for you to reach your customers and tell them about your brand and what you have to offer.
Using video content to market your business can:
- Increase your conversions and sales
- Build recognition, trust and loyalty with your customers
- Improve your search engine rankings
Overall, video marketing can engage your audience in ways that text-based marketing cannot Although there are countless benefits of using video content to market your brand, here are our top 3:
Video Gets More Conversions
According to Kissmetrics, 64-85% of consumers are more likely to buy a product after watching a video about it. Video is immediate, dynamic, easily consumed and compelling. Just think – would you rather watch the news and find out everything you need to know within minutes, or spend hours reading a newspaper from front to back? If your goal is to get clear information quickly, we’re guessing you’d rather watch the news. And we reckon your customers would too.
Video content spans nearly every industry and demographic. Regardless of your business, you can be sure that your customers will appreciate receiving information and learning about your business in the most streamlined and efficient method possible. According to Hubspot, 70% of marketers agree that video outperforms all of their other content. Video content is also more likely to reach a wide audience, since 92% of mobile video consumers say that they routinely share video content with others. Don’t forget, if you want shares, it is essential that your video content evokes some sort of emotional response – you can educate your viewers, make them laugh, inspire them, shock them or all of the above.
Video Is Great for SEO
Did you know:
- The chances of getting a page one listing on Google increase 53 times with video
- Search engine results with video have a 41% higher click-through rate than plain text
- Video results appear in almost 70% of the top 100 search listing on Google
With these statistics, why wouldn’t you use video on your site?
As well as being preferential for your customers, video is also highly beneficial for your Search Engine Optimisation (i.e. for your rankings on search engines). Video content can help your business to build high-quality links, reduce your bounce rates, enhance your click-through rate, provide better customer engagement, encourage shares and rank more highly in search engine results. We will cover this topic in more detail soon!
Video Enhances Your Brand’s Personality
Your brand personality is the aspect of your business that your customers relate to. Without a consistent set of brand traits that define you (i.e. a personality), your customers are unlikely to care about your business or be loyal to your products or services. People don’t want to feel like they are dealing with a ‘brand’ – they want to feel like they are dealing with real people. One of the greatest benefits of video is that it can quickly demonstrate your brand’s personality and bring your products, services and team to life. Don’t just tell your customers who you are on paper – show them with entertaining, high-quality video content.
Need Video Content for Your Business?
If you are looking for new and improved ways to connect with your audience, tell your brand story and increase your revenue, contact 100 Proof today. We specialise in high-quality video production for businesses, brands and agencies throughout the world.