Alibaba Launches into Aus/NZ

100 Proof was tasked to create a series of informative and engaging case study videos along with a launch video for Chinese e-commerce giant, Alibaba.

The project involved research of businesses who have been successful using the multiple Alibaba platforms, interviews, and the organisation of cleverly putting together a story to take viewers through how Alibaba has helped these Australians and New Zealanders break into the Chinese market.

Shot on red weapon at multiple locations across Australia and around the world, the hero video received hundreds of thousands of views across social media platforms.  The voice over artist and scriptwriter was our producer, Jenna Fearnley.

The case study clips were cut up into their own individual stories and used across Alibaba website to help inform Australians and New Zealanders on how to best leverage the platforms.

100 Proof also created content at the Alibaba Expo, filming and editing on the go at the event to showcase the thriving small businesses that are entering the Chinese market with success.